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Case Study 01 · Beauty & Nail Salon

From invisible
to unmistakable.

4 locations. Loyal clientele. Zero digital presence. We built everything from scratch.

Client Le Nails Day Spa & Beauty
Industry Beauty & Nail Salon
Locations 4 across Sydney
Le Nails website hero — designed by One Person Business
Visit le-nails.com.au
0
→
1
Digital presence
4
Sydney locations
unified under one brand
8
Service categories
converted + SEO-ready
48h
From brief to
live website
Value delivered

Everything.
From scratch.

Brand Identity
Full visual system built from zero. Colour, typography, tone — consistent across all four locations.
Logo Design
World-class gold LN monogram with botanical mark. Zero brand history to iconic mark in one build.
4-in-1 Website
Four separate locations. One unified premium site. Every service, every address, every booking link in one place.
Sales Engine
Every scroll moves toward a booking. Fresha integrated across all four locations. 24/7 bookings, zero phone tag.
Lead Magnets
Bridal packages, gift vouchers, kids nails, student discount. Four dedicated conversion hooks built into the site.
SEO & LLM-Ready
Structured data for all 4 locations, llms.txt, sitemap, schema. Cited by Google AI and ChatGPT from day one.
The website

One site.
Four locations.

Every word written from scratch. Every section designed for conversion. Every booking link wired across all four Sydney locations. The site structure, copy, flow, and lead capture were all built around one goal: turn a visitor into a booked client before they leave the page.

Copywriting UX & Flow Sales Engine Lead Capture SEO & Schema LLM-Ready Bookings Wired 4-Location Schema
www.le-nails.com.au
Le Nails le-nails.com.au
Open the live site
Logo design — created by us
Le Nails — world-class gold monogram logo designed from scratch

A premium gold monogram with botanical mark. Built from scratch. Zero brand history to iconic mark in one build.

On cream
On dark
Le Nails logo on light
Le Nails logo on dark
Professional photography

Eight services.
Shot to convert.

Every service category has its own image — created as part of the build. No stock. No filler. Built to turn browsers into booked clients.

Natural nails — Le Nails
Shellac and gel — Le Nails
Acrylic nails — Le Nails
Builder gel — Le Nails
SNS dip powder — Le Nails
Waxing — Le Nails
Tinting — Le Nails
Piercing — Le Nails
Marketing collateral — designed by us

We designed
their flyer.

Print-ready. On-brand. Front and back — consistent with every other touchpoint we built for them.

Le Nails marketing flyer — front Front
Le Nails marketing flyer — back Back
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