Case Study 02 · Hair Salon

No website.
Black on chrome.

A Sydney CBD hair salon with a loyal following and zero web presence. We designed their logo and built a premium site around a cool, edgy, friendly personality, from a blank slate.

Client Mars Hair

Industry Hair Salon

Location Sydney CBD

Keep scrolling, the full case study is below

marshair.builtbycyan.com

Visit the live site

Value delivered

A brand from
zero.

Brand Personality

No prior brand to work from. We built the tone from scratch: cool, edgy, friendly, and consistent across every touchpoint.

Logo Design

A chrome monogram built for their name, designed to feel premium on a dark, edgy backdrop. Zero brand history to a mark that's instantly theirs.

Premium One-Page Site

Services, team, location and booking, all built around the one place people were already searching for them: Google.

Bespoke Chrome UI

Not a template button. Every call-to-action was custom designed in a brushed chrome finish to match their edgy, premium feel.

Self-Serve Booking

A live booking link built into every call-to-action, so clients can book a cut or colour any day of the week, no phone tag.

SEO, GEO & AI-Ready

Search-ready metadata, Sydney CBD geo-targeting and AI-search foundations, built in from day one, so the salon is easy to find and easy to book, on Google and beyond.

The website

Black on chrome,
built to match.

Every word, every section, every button designed around one brief: cool, edgy, friendly. A dark, premium palette with a brushed-chrome accent, carried from the logo through to the booking button. Nothing off the shelf.

Brand Identity Logo Design Copywriting Bespoke UI Booking Integration Local SEO GEO Targeting AI-Search Ready Mobile-First Reputation Management

marshair.builtbycyan.com

Open the live site

Brand & reputation, not just a website

Findable.
Ranked. Reviewed.

A site gets a business found. SEO and GEO get it ranked. But it's reviews that get it trusted, and trust is what turns a search result into a booked chair. So the work didn't stop at launch.

01 Make them findable → 02 Help them rank → 03 Ask for the review → 04 Make it effortless → Trust

Mars Hair loved the new site enough to leave us our first five-star review. We wanted to pass that on. So we designed them an A5 flyer, built entirely in their own brand, chrome on black, with one job: turn every happy client in the chair into a five-star Google review. Their logo, their photography, a one-line ask, and a QR code straight to their review page, no typing, no searching, no friction.

Review flyer

Logo design, created by us

A brushed-chrome mark on black. Built for a salon with no brand history, designed to feel premium and a little bit edgy the moment you walk past it.

Meet the team

Five stylists.
One proper page.

Before this build, none of the team had a bio anyone could find online. Now every stylist gets a proper profile, built into the site.

Ray Chan

Senior Stylist

Kelvin Chan

Senior Stylist

Andy Un

Stylist

Rex So

Stylist

Shirley Liu

Colour Specialist

You're next

Want this for
your business?

We're building the next 8 founding sites right now. From $397 a month, cancel anytime, the site is yours. 10 founding spots only. When they're gone, they're gone.

Claim your founding spot See The Founding 10

No website.Black on chrome.

A brand fromzero.

Black on chrome,built to match.

Findable.Ranked. Reviewed.

Five stylists.One proper page.